New Zealand brands have put in the hard yards growing their lists - now it’s time to turn that audience into long term, loyal customers. In this 45 minute workshop, Klaviyo will share how to move beyond BFCM with strategies that keep customers engaged and drive lasting ROI.
Klaviyo will explore how to:
· Design programs that turn one time buyers into repeat customers
· Use an omni-channel approach to streamline campaign creation and boost efficiency
· Apply practical tactics to strengthen relationships, increase loyalty, and build sustainable growth in 2025 and beyond
NZ Post’s eCommerce Market Sentiment Report remains a key resource for understanding shifting shopper behaviours and expectations. In this keynote, Chris Wong, GM Business, will share highlights from the 2025 report, including a deep dive into delivery pricing strategies to attract and retain customers.
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Chris will also present the latest eCommerce data and emerging trends to help retailers prepare for the peak shopping season and drive growth through the rest of 2025.
· Why AI matters: Save 20% of your time, grow revenue by 10%
· Real examples of how brands are using AI today
· A simple framework: What’s worth your time vs. what’s not
· Prompts and tools that deliver ROI
· Ethics & privacy - what every business needs to know
· 90-day action plan to start fast and scale smart
Tony from Moustache Republic sits down with Clive from AS Colour to discuss the brand’s journey from New Zealand to the world stage. Together, they’ll explore the opportunities and challenges of international expansion - from building the right online experience to navigating logistics, markets, and customers across borders.
Expect real stories, lessons learned, and practical insights for any business looking to grow beyond its home market.
The race to the bottom through heavy discounting has left many brands questioning whether sales events like BFCM are still worth it. In 2025, holiday shopping is a year round activity, and winning customers requires more than margin-eroding markdowns.
Join Klaviyo, alongside Laura Good, head of brand at LEO LIN, for a thought provoking discussion on how to move beyond the discount spiral and build lasting customer value.